Student choices of choosing colleges and course of study in Penang

Kristina Khoo, Teoh Kok Ban, Chow Yong Neng, Beh Kok Hooi, Chong Yee Joan

Abstract


A preliminary survey is conducted to identify student choices of choosing colleges and course of study in Penang. The methodology used in the study is convenience sampling, and feedback from the survey indicates that parents are the most important or influential people, apart from friends, relatives and counsellors. Educational marketers should utilise the preliminary findings of the study to produce appropriate marketing strategies to promote their products and services.

Keywords


Students, parents, college, course of study

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References


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DOI: http://dx.doi.org/10.18034/abcra.v3i1.587

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Copyright (c) 2015 Kristina Khoo, Teoh Kok Ban, Chow Yong Neng, Beh Kok Hooi, Chong Yee Joan

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